Our Story
"Our Story" is a tale of vision, expertise, and passion, led by Nikki Cockcroft, a seasoned expert in the digital realm with a compelling blend of technological savvy and strategic acumen. Discover how her journey began and evolved into what The Digital Team is today.
The Genesis of a Visionary Leader
At the heart of our story is Nikki Cockcroft, the driving force behind The Digital Team. With an extensive background in technology and strategic leadership, Nikki has always been at the forefront of digital innovation. Her understanding of the intricate balance between technology, strategy, and marketing powers our unique approach. Over the past two decades, Nikki has not only run her own successful enterprises but has also made significant contributions to major corporations, helping to sculpt the digital landscape. Learn more about Nikki's journey here.
A Revelation That Sparked a Revolution
The concept for The Digital Team crystallised during a family trip, where Nikki envisioned a company that could seamlessly integrate technology with robust business strategies to foster growth and profitability. This vision was about creating a powerhouse capable of transforming businesses by connecting the dots between strategy, technology, and market dynamics.
Assembling a Team of Rockstars
Nikki knows that the right people make all the difference. Leveraging her extensive network, she has brought together a team of the industry's best—a group of individuals whose expertise and dynamism make them nothing short of rockstars in the digital world. It's this team's prowess that forms the backbone of our client success stories.
Why 'The Digital Team'?
The name speaks to our origins and our ethos. Born in the digital age, we use technology as a means to an end, not the end itself. Nikki's passion for sports also deeply influences our culture and operations. She believes sports teach crucial life and business lessons—teamwork, strategy, endurance, and the ability to learn from both victories and setbacks. At The Digital Team, we embody these principles, making us not just a company, but a cohesive unit striving towards a common goal.
The Digital Team is more than a digital consultancy; it's a movement. A movement driven by passion, expertise, and a relentless commitment to excellence. Join us on this journey, and let's create digital success stories together
Nikki Cockcroft
Meet Nikki Cockcroft, the founder of The Digital Team.
With over 20 years of experience as an executive leader, Nikki is a seasoned marketing and technology expert who has led organisations through successful digital transformations, including Woolworths, Virgin Active, and Red&Yellow. Nikki's expertise spans across all areas of digital, including marketing, e-commerce, customer experience, user-experience design, development, and transformation.
Over the years, she has worked with more than 500 digital and marketing resources and has built an exceptional "dream team" that is experienced, efficient, and simply the best in the business. The dream team is now available to our partners, either alone or as a special projects team, to help clients design, develop, and market their products and services.
With Nikki at the helm, The Digital Team is dedicated to providing unparalleled digital solutions and talent to help businesses thrive in the digital age.